Pushing Progression - Freerunning

An electrifying fusion of parkour and skateboarding, this 26-minute show traced parkour’s roots and evolution, earning a Webby nomination thanks to collaborative storytelling and dynamic editing.

Post-Production

Client

Red Bull

Agency

Boombox Group

Year

2021

A masterclass in progression and creative synergy.

A masterclass in progression and creative synergy.

Imagine mixing parkour with Tony Hawk’s skateboarding—this project was just that explosively creative. Led by a master from another sport, it was a genius exploration of progression that came during a challenging period in my career. Burned out from the pandemic-era workload, my vision was narrow, and initially, I struggled to grasp the full potential of this concept.

That changed when I collaborated with Jeremie Bouchard, a visionary director at Boombox. Jeremie’s clear, ambitious vision reignited my creative energy and led us to craft something exceptional. Over the course of a month, we edited a 26-minute show, weaving parkour timelines with archival footage to trace the sport’s roots and evolution.

The result was a dynamic and compelling narrative that celebrated parkour’s artistry and athleticism, earning a prestigious Webby nomination. This project remains a testament to the transformative power of collaboration and the magic of pushing creative boundaries.

Imagine mixing parkour with Tony Hawk’s skateboarding—this project was just that explosively creative. Led by a master from another sport, it was a genius exploration of progression that came during a challenging period in my career. Burned out from the pandemic-era workload, my vision was narrow, and initially, I struggled to grasp the full potential of this concept.

That changed when I collaborated with Jeremie Bouchard, a visionary director at Boombox. Jeremie’s clear, ambitious vision reignited my creative energy and led us to craft something exceptional. Over the course of a month, we edited a 26-minute show, weaving parkour timelines with archival footage to trace the sport’s roots and evolution.

The result was a dynamic and compelling narrative that celebrated parkour’s artistry and athleticism, earning a prestigious Webby nomination. This project remains a testament to the transformative power of collaboration and the magic of pushing creative boundaries.

Imagine mixing parkour with Tony Hawk’s skateboarding—this project was just that explosively creative. Led by a master from another sport, it was a genius exploration of progression that came during a challenging period in my career. Burned out from the pandemic-era workload, my vision was narrow, and initially, I struggled to grasp the full potential of this concept.

That changed when I collaborated with Jeremie Bouchard, a visionary director at Boombox. Jeremie’s clear, ambitious vision reignited my creative energy and led us to craft something exceptional. Over the course of a month, we edited a 26-minute show, weaving parkour timelines with archival footage to trace the sport’s roots and evolution.

The result was a dynamic and compelling narrative that celebrated parkour’s artistry and athleticism, earning a prestigious Webby nomination. This project remains a testament to the transformative power of collaboration and the magic of pushing creative boundaries.

Credits

Credits

Credits

Saint-Sauveur—Canada

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