Pushing Progression - Freerunning
An electrifying fusion of parkour and skateboarding, this 26-minute show traced parkour’s roots and evolution, earning a Webby nomination thanks to collaborative storytelling and dynamic editing.
Post-Production
Client
Red Bull
Agency
Boombox Group
Year
2021
A masterclass in progression and creative synergy.
A masterclass in progression and creative synergy.
Imagine mixing parkour with Tony Hawk’s skateboarding—this project was just that explosively creative. Led by a master from another sport, it was a genius exploration of progression that came during a challenging period in my career. Burned out from the pandemic-era workload, my vision was narrow, and initially, I struggled to grasp the full potential of this concept.
That changed when I collaborated with Jeremie Bouchard, a visionary director at Boombox. Jeremie’s clear, ambitious vision reignited my creative energy and led us to craft something exceptional. Over the course of a month, we edited a 26-minute show, weaving parkour timelines with archival footage to trace the sport’s roots and evolution.
The result was a dynamic and compelling narrative that celebrated parkour’s artistry and athleticism, earning a prestigious Webby nomination. This project remains a testament to the transformative power of collaboration and the magic of pushing creative boundaries.
Imagine mixing parkour with Tony Hawk’s skateboarding—this project was just that explosively creative. Led by a master from another sport, it was a genius exploration of progression that came during a challenging period in my career. Burned out from the pandemic-era workload, my vision was narrow, and initially, I struggled to grasp the full potential of this concept.
That changed when I collaborated with Jeremie Bouchard, a visionary director at Boombox. Jeremie’s clear, ambitious vision reignited my creative energy and led us to craft something exceptional. Over the course of a month, we edited a 26-minute show, weaving parkour timelines with archival footage to trace the sport’s roots and evolution.
The result was a dynamic and compelling narrative that celebrated parkour’s artistry and athleticism, earning a prestigious Webby nomination. This project remains a testament to the transformative power of collaboration and the magic of pushing creative boundaries.
Imagine mixing parkour with Tony Hawk’s skateboarding—this project was just that explosively creative. Led by a master from another sport, it was a genius exploration of progression that came during a challenging period in my career. Burned out from the pandemic-era workload, my vision was narrow, and initially, I struggled to grasp the full potential of this concept.
That changed when I collaborated with Jeremie Bouchard, a visionary director at Boombox. Jeremie’s clear, ambitious vision reignited my creative energy and led us to craft something exceptional. Over the course of a month, we edited a 26-minute show, weaving parkour timelines with archival footage to trace the sport’s roots and evolution.
The result was a dynamic and compelling narrative that celebrated parkour’s artistry and athleticism, earning a prestigious Webby nomination. This project remains a testament to the transformative power of collaboration and the magic of pushing creative boundaries.
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